Evernova
A construction worker in a hard hat looking up at glass skyscraper facades and scaffolding
(CASE STUDY)

MAPEI

BUILDING A MORE SUSTAINABLE TOMORROW

A global leader in the construction industry, telling a story of innovation, people and real impact.

CHALLENGE

Consistent, high-quality video across product, events, job sites and tutorials.

IDEA

One partner, one visual standard, adapted brief by brief.

PRODUCTION

Years of ongoing production across Mapei's products, events and job sites.

RESULT

A continuous content partnership, not a single campaign.

"...but an integral part of how we do business."

Two Mapei executives seated for a corporate interview in front of branded set design
Behind the scenes: camera and teleprompter framing a single interview subject on setBehind the scenes: the full crew setup filming both interview subjects on set

Mapei for Culture: documenting the restoration of the Colosseum’s ambulacri, stone by stone.

A worker in a Mapei for Culture hi-vis vest facing the ancient arches of the Colosseum
Wide view of the restoration site along the Colosseum’s ambulacri, workers and new stone slabs in placeA worker guiding a large travertine slab into place on site, Rome’s skyline behind him

Step-by-step product tutorials — here, Ultracoat Renew FL — filmed the same way every time.

A man applying Mapei Ultracoat Renew FL to a wooden floor with a long-handled roller in a styled home interior
Close-up of the product being rolled onto a wooden floor, roller and applicator in frameOverhead shot of a woman lying comfortably barefoot on the finished wooden floor, phone in hand